| "How
Much is a Website"
is a question just
like "How much is
a car".
There's
no correct answer
- It all depends what
you want the website
to do for you. Correct
answers could be $300.
Or $3,000. Or $3 million.
Many
people have been scared
away from having anything
to do with websites
because they have
think that it will
cost thousands of
dollars.
Like
any business expenditure,
a website has to generate
some kind of return
to justify its existence.
This
return can be in several
ways:
- Increased
client service
- E-Commerce
trading 24 hours
a day, 7 days a
week
- Time
saved on the phone
- Increased
client base interstate
and overseas.
If
you are making a decision
to get a website,
be aware that:
Effectiveness
is NOT proportional
to Cost
Despite
what some designers
tell you, it's not
necessary to spend
the equivalent of
a small car on your
website.
Business
oriented websites
don't need the latest
"kewl" animations
and gimmicks to attract
and entertain people.
A company called Boo.com
learned this the hard
way when they lost
around $US 200 million
in 10 months. Read
about them at http://100host.com/boo.htm
Many
of the expensive,
glitzy sites annoy
their users because
it's just SO HARD
to do simple things.
People who want to
do business with you
don't care much about
cute animations, music,
or visitor counters.
What
IS important
to them is getting
the information they
need. Quickly and
easily.
Reasons
for getting a Website
:
- Increased
efficiency
- Improved
client service
- Savings
of time and money
Around
80% of business people
now have access to
the internet.
Do
you send out expensive
brochures, or repeat
the same information
constantly over the
phone? If so, a website
can help you do the
following things:
- Display
pictures and prices
of your products
- Give
Information about
the services you
offer
- Show
your trading terms
and policies
- Advise
clients about sale
items and special
offers
- Provide
access to downloadable
order forms, credit
applications, and
other documentation.
- Supply
contact details
for branches, departments,
and staff.
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